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Breathe 2025 is about ensuring that our children grow up in a place of clean air and bright futures.

Together we can inspire a smokefree generation.


want Government action to reduce the number of children who smoke

7 million

smokers in the UK had started smoking before the age of 18


of smokers report that they took up smoking before the age of 20

Join 1608 others on our journey to create a smokefree generation

Pledge today