Breathe 2025 is about ensuring that our children grow up in a place of clean air and bright futures.

Together we can inspire a smokefree generation.

85%

want Government action to reduce the number of children who smoke

7 million

smokers in the UK had started smoking before the age of 18

80%

of smokers report that they took up smoking before the age of 20

Join 1503 others on our journey to create a smokefree generation

Pledge today